Exploring Sony's Strategic Shift Towards Creative Technology And Real-Time Innovation Sony Group Corporation has demonstrated a remarkable commitment to innovation and creativity, investing approximately 1.5 trillion yen in capital over the past six years. During the management policy briefing for fiscal year 2024, held on May 23rd, Representative Executive Officer, Chairman, and CEO Kenichiro Yoshida highlighted the company's strategic focus on creativity and technology, particularly in the realm of semiconductors, specifically CMOS image sensors. Focusing on Creation Sony's core mission is to "fill the world with emotion through the power of creativity and technology." This guiding principle has steered the company towards entertainment sectors that captivate audiences, including games, network services, music, and movies, which collectively contribute to around 60% of the group's sales. In recent years, Sony has shifted its business focus towards "cr...
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