In the world of video editing, Adobe continues to lead the pack with its cutting-edge innovations, and its latest AI tool—Generative Extend—is already creating a buzz. Introduced as part of Adobe MAX 2024, the tool is integrated into Premiere Pro, Adobe’s flagship video editing software, giving editors the power to generate video content from simple text prompts. While this marks a major step forward, the new features in Premiere Pro beta have impressed video editors even at this early stage, signaling a bright future for AI-assisted editing. What Is Generative Extend and Why It Matters Generative Extend is an AI-driven tool that allows users to extend video clips, filling in gaps on a timeline with remarkable ease. This feature is perfect for situations where a clip might be just a few frames short of the desired length. Traditionally, editors would have to slow down footage or freeze frames to achieve this effect. But now, with Generative Extend, editors can seamlessly generate new
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