From 'Tomb Raider' To 'The Lord of the Rings,' Amazon Games' Path To Becoming a Top Publisher Amazon Games has been operating under the radar for the past few years. While competitors like Netflix have been aggressively marketing their gaming ventures, Amazon has taken a different approach. Under the leadership of Christoph Hartmann, the co-founder of 2K, Amazon Games is now poised to make a significant impact in the gaming industry with a slew of Triple-A titles. The Long Game: Building Quality Over Quantity Christoph Hartmann, who joined Amazon Games as vice president in 2018, emphasizes that quality takes time. “The approach we took at Amazon is the long game,” Hartmann explained. Rather than acquiring numerous studios, Amazon has focused on developing both internal and selective external games. This strategy has culminated in eight games currently in development, with a goal to release two to three high-quality games annually. This method contrasts sharply wit...
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