Vertical Bar Media | Tech News

Despite Record Success, UFC Won’t Return To The Sphere – Here’s Why   Last weekend, UFC 306 made history at The Sphere in Las Vegas, smashing revenue records and setting new benchmarks for the organization. The event, headlined by Sean O’Malley vs. Merab Dvalishvili, became not only the highest-grossing UFC event ever but also the highest-grossing show at The Sphere. Adding to its success, the night saw the highest merchandise sales at any live UFC event to date. Despite this overwhelming success, UFC President Dana White has made it clear that the promotion won’t be returning to The Sphere anytime soon. Here’s why. A One-and-Done Event as Promised UFC’s event at The Sphere was a first for the promotion, and fans and analysts alike expected a return given the record-breaking success. However, White remained firm on his promise that it would be a one-time occurrence. The main reason behind the decision is not the cost or logistics of staging an event at the high-tech venue but rathe...

How Dana White’s Fascination With The Sphere Led to the UFC’s Most Ambitious Event Ever   The UFC is no stranger to spectacular events, but the upcoming Riyadh Season Noche UFC, officially known as UFC 306 on September 14th, promises to be an unprecedented spectacle. Set against the breathtaking backdrop of The Sphere in Las Vegas, the event represents a culmination of obsession, ambition, and cutting-edge technology, as Dana White and his team aim to create the most visually stunning combat sports show ever seen.  White says most UFC pay-per-view fights cost $2 million and they budgeted $8 million for the Sphere. Now, he says, the cost is around $20 million. The Birth of an Idea: From Cage to Concert The story begins on October 7, 2023, when NFL legend Tom Brady was seen at a UFC Fight Night event featuring Bobby Green and Grant Dawson. However, it wasn’t the fight that piqued Dana White’s interest—it was what came after. White and Brady attended a U2 concert at The Sphere, ...

Exploring Dana White's Vision for UFC 306 – A Spectacle Unlikely to Be Replicated The UFC, under Dana White's ambitious leadership, is set to redefine combat sports with an unprecedented event at the Sphere in Las Vegas. Scheduled for September 14, UFC 306 will not only celebrate Mexican Independence Day but also mark a historic moment as it becomes the first-ever combat sports event at this cutting-edge venue. This initiative is part of the UFC's ongoing effort to push the boundaries of what is possible in sports entertainment, and according to White, this event will be a "one and done" spectacle that could never be replicated. The Sphere, a marvel of modern architecture and technology, opened its doors in September 2023 after five years and $2.3 billion spent in construction. It boasts the world's largest LED screen, measuring an impressive 160,000 square feet, and can accommodate up to 20,000 spectators when floor seating is included. The venue has already ...