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Why Netflix’s Split-In-Half Releases Are Losing Their Appeal

The Decline Of The Binge Model: How Netflix’s Split Season Strategy Is Frustrating Viewers   Netflix’s decision to split seasons into two parts has become a controversial trend, frustrating fans and dampening the excitement around new releases. Recently, the streaming giant announced that "Outer Banks" Season 4 will be released in two batches—five episodes on October 10 and the remaining five on November 7. This model, now commonly adopted by Netflix, has sparked significant backlash from viewers who remember the original Netflix binge experience, where entire seasons were available at once. The Evolution of Netflix’s Release Strategy Netflix’s original model revolutionized how audiences consumed television by offering full seasons in a single drop, allowing viewers to binge-watch at their own pace. This format gained popularity and set Netflix apart from traditional TV and other streaming services, making it a household name synonymous with "binge-watching." Howeve