Google and Microsoft have turned their developer conferences into showcases of their generative AI capabilities, making next week's Worldwide Developers Conference (WWDC) a pivotal moment for Apple. The tech giant is expected to debut "Apple Intelligence," but it faces immense pressure to catch up in the AI race. While the temptation to overpromise is strong, Apple must prioritize reliability and usefulness over flashy features. Reliability First Apple's devices are some of the most popular in the world, and their AI features should enhance their utility. Unlike many AI-powered tools that rely on cloud connectivity, Apple has the opportunity to implement useful features directly on devices. This approach could make AI functionalities more reliable and accessible. For instance, offline transcriptions for the Voice Memo and Notes apps could significantly improve user experience without depending on an internet connection. Expected announcements include notification s...
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