Exploring The Impact Of Fan Engagement On The Cowboys’ On-Field Performance Kalyn Kahler has a new piece on ESPN about the Dallas Cowboys stadium tours here. Dallas Cowboys owner Jerry Jones has always embraced the fan experience, going beyond traditional engagement to offer tours that bring fans close to the team's daily operations. At The Star in Frisco, Texas, fans can walk through hallways that players use and catch glimpses of their football heroes in real-time, all for a fee. While this fan access is a unique revenue driver, generating nearly $10 million annually from 500,000 ticket sales, it raises a compelling question: Are these tours becoming a distraction for a team trying to break a 29-year Super Bowl drought? The Fan Experience: Inside The Star The fan tours at The Star offer unparalleled access to the Cowboys’ inner sanctum, where players and coaches eat, work out, and prepare for games. Tour participants can walk by the weight rooms, see players like Micah P...
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