Why Moviegoers Aren’t Buying Into The 10-Hour Miniseries Kevin Costner’s ambitious project, “Horizon: An American Saga,” is a testament to his dedication to filmmaking. Costner invested a staggering $38 million of his own money—potentially even $50 million—into the creation of this sprawling Western epic. Despite this commitment, the film's box office performance has been disappointing, highlighting a critical lesson in modern cinema: movies are not television. Costner, renowned for his dedication to the art of movies, took a significant financial risk with “Horizon.” This Western saga, set to be released in four chapters, has struggled to capture the audience's interest. The first chapter’s opening weekend grossed only $11 million against a $100 million budget, making it a potential financial disaster. The Gamble of Self-Financing Investing personal funds into a movie project can be seen as a double-edged sword. On one hand, it signifies a filmmaker’s passion and commitment ...
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