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Showing posts with the label Paramount Global

The Unraveling of Cable TV: What's Next After The Massive Write-Downs?

As Paramount And Warner Bros. Discovery Face Billions In Losses, The Future Of Linear TV Hangs In The Balance   The cable TV industry, once a formidable cash cow, is now facing an accelerated decline that industry experts once feared but couldn't precisely predict. Recent developments have highlighted just how dire the situation has become for companies deeply invested in traditional linear TV. In August 2024, Warner Bros. Discovery and Paramount Global collectively wrote off $15 billion in value from their cable channel assets, a stark signal of the industry's downward spiral. The steep decline in cable TV's fortunes isn't entirely surprising. Bob Iger, who rejoined The Walt Disney Co. after a brief hiatus, had warned as early as September 2022 of a looming crisis for linear TV. At a conference in Beverly Hills, Iger predicted that the industry was headed towards a catastrophic fall, although he couldn't specify the exact timeline. Fast forward to now, and it seems...