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Showing posts with the label Hollywood Economics

How UK Tax Credits Saved Disney From A Massive Loss On Two Box Office Bombs

  Caroline Reid with Forbes has a new piece about in 2023, Disney faced one of its toughest years yet, particularly for its Marvel Studios division. Among the many challenges were high-profile legal issues involving star Jonathan Majors, leadership shake-ups, and production troubles. But perhaps the most glaring issue was the financial performance of two of Disney’s major releases: Ant-Man and the Wasp: Quantumania and The Marvels. These films collectively racked up staggering losses at the box office—nearly $300 million—but thanks to a lesser-known financial strategy, Disney was able to avoid even greater disaster. The Costly Misfire of Disney's 2023 Marvel Movies Marvel movies have long been a reliable moneymaker for Disney, but 2023 was a turning point. Both Quantumania and The Marvels came with hefty price tags, costing a combined $762.4 million to produce. Despite the franchise's historical success, these films struggled mightily at the box office, collectively grossing $6...