Apple's Vision Pro spatial computing headset boasts cutting-edge technology and a high price tag of $3,499, making it a tough sell without compelling content. At WWDC, Apple showcased efforts to boost content creation through partnerships with Blackmagic Design and Canon. Blackmagic Design Leads with the Ursa Cine Immersive Camera Creating visual content for Apple Vision Pro demands specialized equipment. Blackmagic Design announced the Ursa Cine Immersive, a dual-lens camera capturing an impressive 8,160 x 7,200 pixels per eye at 90 frames per second—far beyond 8K UHD. This camera, along with updates to DaVinci Resolve, forms an immersive video system workflow for Vision Pro. Blackmagic's CEO, Grant Petty, emphasized the camera's ability to deliver high dynamic range and immersive experiences. “We are thrilled to announce the first-ever commercial camera system and post-production software that supports Apple Immersive Video, giving professional filmmakers the tools to ...
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