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Instagram's Reach Issue: Adam Mosseri Explains Why Posts Don't Always Show Up

The Instagram Chief Addresses Concerns Over Post Visibility and Engagement Decline In a recent discussion on Threads, Instagram head Adam Mosseri shed light on why users might notice their posts not reaching all of their followers, pointing out factors unrelated to the platform's algorithm. This clarification comes amidst growing concerns among Instagram users about noticeable declines in their content's reach and engagement. Mosseri emphasizes that the nature of user interaction with the app plays a significant role in content visibility. He explains that not all followers are active on the app daily; hence, they miss seeing posts published on days they don't log in. Additionally, for those who do use the app, the sheer volume of content available exceeds the time they have to engage, leading to many posts going unseen as users don't scroll through their entire feed. "Before some of you say 'the algorithm' is the culprit, understand that ranking and recomm...