Despite Record Success, UFC Won’t Return To The Sphere – Here’s Why Last weekend, UFC 306 made history at The Sphere in Las Vegas, smashing revenue records and setting new benchmarks for the organization. The event, headlined by Sean O’Malley vs. Merab Dvalishvili, became not only the highest-grossing UFC event ever but also the highest-grossing show at The Sphere. Adding to its success, the night saw the highest merchandise sales at any live UFC event to date. Despite this overwhelming success, UFC President Dana White has made it clear that the promotion won’t be returning to The Sphere anytime soon. Here’s why. A One-and-Done Event as Promised UFC’s event at The Sphere was a first for the promotion, and fans and analysts alike expected a return given the record-breaking success. However, White remained firm on his promise that it would be a one-time occurrence. The main reason behind the decision is not the cost or logistics of staging an event at the high-tech venue but rathe...
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