Exploring the UFC’s Strategy for Upcoming Broadcast Negotiations and Potential Changes in Pay-Per-View Models The UFC, under its current broadcast rights deal with ESPN, has seen significant growth and expanded its viewership considerably. As this contract approaches its expiration in 2025, the UFC is already strategizing for its next deal, aiming to offer substantial value to any potential partners. This forthcoming negotiation could potentially redefine how UFC content is consumed, marking a significant shift from traditional pay-per-view (PPV) models to more flexible and inclusive broadcast packages. The ESPN Era and UFC’s Undermonetized Status Since 2018, the UFC has partnered with ESPN, moving all its content, including PPV events, to the Disney-owned network. This deal, which was a record-setting agreement at the time, has played a crucial role in elevating UFC's profile. However, TKO Group Holdings president Mark Shapiro has recently pointed out that the UFC has now outgro
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