Warner Bros. Discovery Moves Canadian Rights To Popular U.S. Brands The Canadian media landscape is undergoing a significant transformation as Warner Bros. Discovery (WBD) reshuffles the rights to some of the most popular U.S. lifestyle brands. Major players like HGTV, Food Network, and OWN are moving from Corus Entertainment and Bell Media to Rogers Media and Sports. This strategic realignment is part of a broader effort by Canadian broadcasters to adapt to the rapidly evolving television industry, driven by the relentless rise of streaming services like Netflix. A Competitive Media Environment At the recent upfront presentations in Toronto, Canadian broadcasters showcased their latest U.S. series acquisitions. However, beneath the surface, these networks are fiercely competing to keep pace with the shifting landscape. Increased cord-cutting and a persistent downturn in linear TV advertising revenue are pushing local players to chase viewers online with expensive American series...
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