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Showing posts with the label wrestling industry

AEW: Over Five Years In, Still Struggling to Turn a Profit

AEW's Financial Struggles Despite Growth and Expansion   All Elite Wrestling (AEW) has firmly established itself as the second-largest professional wrestling promotion in the world, trailing only WWE. Since its inception over five years ago, AEW has garnered a dedicated fan base and expanded its influence in the wrestling industry. However, despite its growing popularity and various revenue streams, AEW has yet to achieve profitability. This financial reality, discussed openly by AEW president Tony Khan and wrestling analysts like Dave Meltzer, has sparked considerable debate and speculation about the company’s future. The Impact of the COVID-19 Pandemic The COVID-19 pandemic significantly disrupted AEW's financial trajectory. The ban on live audiences at events cut off a crucial revenue source, leaving the company reliant on other income streams such as merchandise, pay-per-view buys, and television deals. While AEW managed to stay afloat thanks to a timely second television c