How Dana White’s Fascination With The Sphere Led to the UFC’s Most Ambitious Event Ever The UFC is no stranger to spectacular events, but the upcoming Riyadh Season Noche UFC, officially known as UFC 306 on September 14th, promises to be an unprecedented spectacle. Set against the breathtaking backdrop of The Sphere in Las Vegas, the event represents a culmination of obsession, ambition, and cutting-edge technology, as Dana White and his team aim to create the most visually stunning combat sports show ever seen. White says most UFC pay-per-view fights cost $2 million and they budgeted $8 million for the Sphere. Now, he says, the cost is around $20 million. The Birth of an Idea: From Cage to Concert The story begins on October 7, 2023, when NFL legend Tom Brady was seen at a UFC Fight Night event featuring Bobby Green and Grant Dawson. However, it wasn’t the fight that piqued Dana White’s interest—it was what came after. White and Brady attended a U2 concert at The Sphere, ...
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