Skip to main content

Posts

Showing posts with the label digital entrepreneurship

How Influencers Like MrBeast and Logan Paul Are Changing the Game

Exploring the shift from content creation to substantial entrepreneurial ventures in the digital age. In an era where social media influence translates to tangible market power, creators like Jimmy Donaldson (MrBeast) and Logan Paul are at the forefront of a significant shift in the business landscape. Leveraging their massive online followings, these influencers are transitioning from digital content to real-world entrepreneurship, signaling a new wave of business models driven by personal brand and fan loyalty. A New Business Frontier: From Views to Ventures Jimmy Donaldson, better known as MrBeast, began his journey as a content creator on YouTube but has since expanded his horizons to the business world with his own candy line, Feastables. With over 252 million subscribers, MrBeast's pivot from producing viral videos to marketing real-life products exemplifies how creators are utilizing their platforms to launch and promote businesses. His venture into creating a commercially s...