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‘Deadpool and Wolverine’ Unveils Sexual, ‘Dune’-Inspired Popcorn Bucket

A Unique Marketing Stunt for an Anticipated Release

 


Move over, “Dune.” There’s a new popcorn bucket making waves, and it's as outrageous as you'd expect from the “Deadpool” franchise. Ryan Reynolds recently revealed the latest promotional item for “Deadpool and Wolverine” on social media: a popcorn bucket modeled after Wolverine's head with a comically oversized mouth. The video unveiling this quirky item perfectly matches the R-rated superhero's tone, ensuring fans are both entertained and intrigued.

An Homage to Viral Marketing Success

The inspiration for this Wolverine popcorn bucket comes from the viral success of the “Dune 2” popcorn bucket, which was designed to resemble the sandworms of Arrakis. The “Dune 2” buckets sold out quickly at $24.99, even earning a spot on “Saturday Night Live.” Although AMC Theatres has not disclosed the price and availability of the new “Deadpool” bucket, the previous success suggests it will be a hot item.

The Unveiling Video: A Touch of Humor and Nostalgia

Ryan Reynolds’ unveiling video for the Wolverine popcorn bucket is a blend of humor and nostalgia. Set to “Also Sprach Zarathustra” from “2001: A Space Odyssey,” the video features Deadpool caressing the Wolverine bucket while popcorn cascades into its oversized mouth and butter drizzles down its nose. This comedic yet epic presentation aligns perfectly with the “Deadpool” brand, keeping fans engaged with its unique blend of humor and irreverence.

Expectations for ‘Deadpool and Wolverine’

“Deadpool and Wolverine” is slated to hit theaters on July 26 and is already generating significant buzz. As one of the most anticipated movies of the summer, the film is expected to perform exceptionally well at the box office. This quirky marketing stunt with the popcorn bucket adds to the excitement, promising a film that will be as entertaining off-screen as on.

AMC’s Take on Viral Marketing and SNL

Despite the viral success of the “Dune 2” popcorn bucket, AMC CEO Adam Aron was less impressed with the associated “Saturday Night Live” skit, reflecting on the high standards set by comedy legends like John Belushi and Eddie Murphy. Nevertheless, the playful marketing for “Deadpool and Wolverine” demonstrates AMC's willingness to embrace unconventional promotional strategies to capture audience interest.

Conclusion: Get Ready for a Wild Ride

As July 26 approaches, fans can look forward to more outrageous marketing stunts and promotions from the “Deadpool” team. The Wolverine popcorn bucket is just the beginning of what promises to be a wildly entertaining experience both in and out of the theater.

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Vertical Bar Media

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Source: Variety

Photo Credit: Ryan Reynolds X

Social Media Hashtags:
#Deadpool3 #Wolverine #MovieMarketing #PopcornBucket #MarvelMovie

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