Safeguarding Voices And Likenesses In The Digital Age The entertainment industry has united in support of a groundbreaking bill designed to outlaw AI-generated deepfakes and establish the first federal right to one’s voice and likeness. Spearheaded by Senator Chris Coons of Delaware, this revised version of the No Fakes Act aims to make it illegal to create an AI replica of someone without their explicit consent. A Broad Coalition of Support The bill has garnered support from major industry players, including SAG-AFTRA, Disney, the Motion Picture Association (MPA), the Recording Industry Association of America, the Recording Academy, and prominent music labels and talent agencies. This widespread backing underscores the critical importance of protecting personal likenesses in an era where artificial intelligence can easily create lifelike replicas. Fran Drescher, president of SAG-AFTRA, expressed strong support for the bill, stating, “Enshrining protections against unauthorized d...
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